SICCARO DRYING COATS

THE FERRARI OF DOG DRYING COATS

How the Siccaro Supreme Pro WetDog came to be...

My name is Lissen Marschall. I am CEO of Siccaro, which I founded in 2013.

The idea for the Supreme Pro drying robe came to me after I was researching superabsorbent material for use in professional hair salons and trying to find a solution to dry hair more quickly and more efficiently than the conventional towels and microfibre cloths.

After one and a half year’s development, I and my suppliers had found the recipe for a super-absorbent technical textile which can be reused, maintains its structure and did not produce lint. This super absorbent fabric technology is called Wet2Dry and it is now one of the cornerstones of our success because it can hold up to 11 times its weight in water!